Quote:
Originally Posted by 2011ninja
The reality is next Gen of drivers is a much bigger market than the tail end of current enthusiast.
Even I've changed.
Before it had to be a 2 door n/a
I'm driving a 4 door turbo
Think about it; if you're being introduced to the brand
You can go in any direction.
This car is for future gen not really the current gen.
A HS kid dreaming of an M; is all about style and image; Twitter, snap snap, social media.
Nurburgring times be Damn
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No doubt, but that is the interesting thing we'll see if it turns out the way they hope it does. I'm 46 and I know quite a few others here are around my age. We aren't exactly over the hill, have families and like/have a need/want for a few different styles of cars. BMW has alienated me and many like me from nearly their entire future lineup. The current gen on average/statistically has the money to buy these cars much more than the future gen does.
Bottom line, their current marketing strategy makes no sense. Especially when the future gen cares less and less about cars etc.