Quote:
Originally Posted by Mo@BMWofFairfax
This is a way for them to cut costs. Every car will have all the hardware required and needed to activate every feature that BMW offers. No more having to spec the car and having to order it. BMW doesn't have to order specific parts for specific cars.
There is a cost to BMW. The cost of the hardware. What this does is just make to easier for BMW to make money because they'll just put cars on the lot. It doesn't matter kind of of spec it is. You'll just activate what options you want. They may just have the regular car and the M Sport car but other than that, I don't see anything else that is required to be different.
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I can see it now. All cars will come with adaptive cruise and AWD, heated seats and heated steering. They will all be a part of the iDrive infotainment system but none of it will work unless you pay a subscription fee for each.