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I'm pretty confident that BMW is launching all of these arbitrary models (X4, 4 Series GC, 2 Series minivan looking thing, etc.) so they have more money for R&D to make the REAL BMW's. Developing an entirely new platform, turbo system and steering for a car that is NOT going to be massively produced is by NO means cheap. BMW can make a FWD 4.5 GT Msport Xline whatever if it means more $$ to invest in cool projects like these. It's not diluting a brand - it's separating car enthusiasts from brand fanboys and the average joe who wants a sweet ride.
Good work BMW.
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