Quote:
Originally Posted by Fat Goose
This is why we don't have the BMW Euro delivery any more....
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Maybe this incident could have been a very small contributing factor, but Euro Delivery was canceled in April 2020, four years after, but more significantly, shortly after worldwide COVID lockdowns. BMW blamed the ever-decreasing "take rate" for Euro Delivery. Dealers didn't want it because it was a pain to deal with and less profit. It also made it harder for them to push the already-ordered cars on their lots. The dealers were the only ones who won with that decision. BMWs current business model is: go to a dealer, pick a car from their lot, lease it for 3 years, rinse and repeat.
There is currently a letter-writing campaign prompted by a recent article in the BMW CCA Roundel to urge BMW to reconsider and reinstate Euro Delivery in the future. A letter-writing campaign by 30,000 BMW CCA members is credited with successfully urging BMW to bring the E36 M3 to the U.S.
https://www.roadandtrack.com/car-cul...ca-the-e36-m3/