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      02-29-2012, 12:54 AM   #59
Brigadier General

Drives: M3
Join Date: Jun 2009
Location: CA

iTrader: (0)

Originally Posted by JulieDriving View Post
I thought for sure they were going to have to rename it M4 if the 3-series coupe became a 4-series, but M is heading towards becoming it's own sub-brand

, so they could conceivably keep their own numbers.
How could they become their own sub-brand? Their actions in the past year have been the opposite.

BMW have started putting M-badges on every car. The newest being the M-diesels and the F21 M135i.

I can see this becoming a short term money grab. The dilution of the M-brand will eventually bite them in the ass.