No doubt that they deliberately left something on the table. As goes for so many options: the competition pack, MPE, even the little stuff like black grill/gills, ... it all adds up. And there's nothing wrong with that imho, apart from the fact that the base car suffers. You can't just test this car and expect everything to be as good as it gets, since many options can be very differentiating to the overal experience.
I really contemplated getting an individual colour, but my delivery would have been pushed back for almost 3 months (due to a summer holiday in between). So I didn't. In hindsight, being able to drive the car 3 months earlier, was more worth than the individual paint itself. I sure hope BMW doesn't take notes, because they could easily knocked 5K out of me for the faster delivery.
