Quote:
Originally Posted by 48Laws
That’s romanticizing the consumer experience. The consumer votes with emotion not their wallet. That’s why BMW named the program, ‘ BMW Individual’, it conjures up human emotion of trying to be a wee bit better and/or different than your peers by simply upgrading your color on a ubiquitous, common BMW. If i drove my Yaz to work then switched to Atlantis Blue a month later...I’d bet 99.9% of folks wouldn’t notice the color change. Gimmicks to fleece the paying customer.
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Totally agree...most people would not notice.