Quote:
Originally Posted by mkoesel
Sure emotions play a role - they naturally factor into the decision making process. This isn't an either/or, mutually exclusive situation. At the end of the day, you either see the value or not, and feel comfortable forking over the money or not. Trust, however, is absolutely a part of the process as well.
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Agreed. For me, the carbon brakes, which I did not get, was a struggle between an emotional response, and an economical...logical response even though I could afford it. I intitially thought the carbon brakes looked better and was ready to add that $8k option but being that the F80 wasn't my first M, I decided against it. I think what saved me, both emotionally and economically, if you will, was my research about their pros/cons. The upsell for ALL products is always emotional first for the consumer. I cannot think of one product I can buy that isn't part of a tiered business model...from fast food to watches.