Quote:
Originally Posted by M3_WC
How could they become their own sub-brand? Their actions in the past year have been the opposite.
BMW have started putting M-badges on every car. The newest being the M-diesels and the F21 M135i.
I can see this becoming a short term money grab. The dilution of the M-brand will eventually bite them in the ass.
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Their own brand thing comes from SCOTT26, the BMW insider on the boards.
I wrote several posts expressing my dislike of the ///M badge being put in a lot more places. But they're going to go ahead with it anyway. And "people in the know" keep saying the "real" M cars will continue to stand out, and that these "halfway" M cars will be deserving of some distinction. Ok, I will wait and see.