Quote:
Originally Posted by SCOTT26
BMW already has a sporting image without a halo car but we have a halo car it's called the i8 and it is the most progressive interpretation of a sports car concept but is entirely different in every aspect. I have one for evaluation and parked alongside a Veyron in Geneva the past weekend.
Which car pulled the most crowds?
Niche products are essential because that is where new customers lie.
No and I repeat No manufacturer can overlook products that generate new customers, which is why the competition are now developing models for niche markets.
BMW are not economy but Premium. They are also participating in a global market not just North America.
But in order to maintain market share we do offer premium economy models because these are the biggest sellers of their respective segments cars such as the 320d and 520d are sold to not only customers but government and business fleets.
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Are the new customers being targeted with the i8 those that currently own or will shop the Tesla S, Fisker Karma, Audi R8 e-tron and MB AMG SLS E-cell or is the target demographic more ambitious?