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I have an individual color. (San Marino Blue) By offering more standard colors, it drives up the cost of the car. The more involved with the build process the more cost. I learned this when I visited the BMW plant in Spartanburg, SC where they build the X3, X4, X5, X6, and soon the X7. The X1 is built in Mexico or South America I think (not relevant at all btw). Anyway, is it a scam? No it isn't. It's something they offer for a cost, depending on whether or not they have the template, and how often that template is used. It's up to us to determine value. If people don't buy it, they will charge less or discontinue the program.
To your question about the blues, yes, my E92 was Interlagos and I wouldn't have spent 5k on San Marino if I could get Interlagos. If I wanted a shade of royal blue this time around, I either had to buy an M6 or spend an extra 5k. I couldn't even get Interlagos, they denied me. Did it suck? Yeah. Have I spent 5k on dumber things? Yes. Think Vegas.
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