Isn't the reason it seems like there is more hype now because forums, social media and web based reviews/articles are so much more popular and active now compared to 7 years ago? Practically free advertising.
I drove a comp package M6 around a track a few months back and the car was a animal, way faster then the M3, the torque was shocking. The M3/4 will be the same but better because its smaller size, weight and the time BMW has had to improve on this new tech.
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