Can I offer a different perspective to this discussion and especially to my North American friends. I don't believe if I spend $160000 on a new M3 I am an average consumer. I have owned an E46 M3 previously and loved it to death (except for the SMG) but I think BMW and M need to be advancing technology to the nth degree. This means more power, less fuel and emissions and still get me around the track the quickest.
What other objective could M have?
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