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Originally Posted by BMW M3 CRT
You forget that the production of the M engines in the "Sondermotorenbau" make much of the M-Spirit ... much like the AMG credo "engine build by one person"
Also cheap watches shows the right time, but most technic inspired people would choose an Rolex, Omega, Breitling ... if they habe the money to buy one. Same issue with the new M3/M4 ... going back from an Breitling like S65 to an cheaper more standard S55 engine is an bad move for many real M fans ... also when the S55 fulfil the needed power demands ... and don't forget great torque was never an part of THW real M spirit !!!
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Even those watch manufactures use streamlined movements!!!!!!!!! If you want a handmade movement (like a car engine) buy a Patek Phillipe and spend a fortune.
It's all relative. These are all companies that need to survive and make their customers happy at the same time. The Good ol Days are not the same anymore. We have to look at efficiency as part of how these companies survive. I own my own company, you need to do the best you can to keep costs low so you can make a decent living but not sacrifice any quality.