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      11-18-2013, 03:25 PM   #24
Boss330
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Quote:
Originally Posted by BMW M3 CRT View Post
You forget that the production of the M engines in the "Sondermotorenbau" make much of the M-Spirit ... much like the AMG credo "engine build by one person"

Also cheap watches shows the right time, but most technic inspired people would choose an Rolex, Omega, Breitling ... if they habe the money to buy one. Same issue with the new M3/M4 ... going back from an Breitling like S65 to an cheaper more standard S55 engine is an bad move for many real M fans ... also when the S55 fulfil the needed power demands ... and don't forget great torque was never an part of THW real M spirit !!!
Agreed that a engine made by a bespoke factory has more "romance" to it. But how special can it be if they have made 60000 S65 engines? It's not like a Ferrari F12 engine or a Aston Martin V12 (special versions like one-77 built and assembled by Cosworth).

Many brand names sell exclusivity, but manufacture in China or other cheap places. For instance Breitling, and allmost every Swiss watch, use ETA manufactured moving parts. So, a Rolex, Breitling or Omega can have the exact same moving parts (or engine ), it's only the exterior/case that differs...

ETA is owned by SWATCH, a manufacturer also of cheap watches.

Some info here on ETA: http://en.wikipedia.org/wiki/ETA_SA

But I think your post is interesting, because it conveys a belief in some brands of watches being exclusively made with bespoke components. Not because we know it is, but because we believe it is. Through marketing etc. Same story with the M models. Maybe 1% of owners know, or care, about where the engine was made. It's enough to know that it is a bespoke engine and what BMW marketing tells us. Same as with the watches. We feel they are exlusive and hand made, when they in fact use off the shelf mass produced movements. The customers still desire them, and they are still as good watches as before you knew they used mass produced components...

Last edited by Boss330; 11-18-2013 at 03:34 PM..
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