If you look at the number of hits on early reviews on the internet (i.e., here on Bimmerpost), the reviews clearly have a big impact. UAE's review is positive, informative, and rings true. Better than what one gets in the auto rags these days. I had a fair number of responses (50k views) to my early review of the 335 which was the first because of Euro Delivery, and I would like to think that BMW sold more 335s because of it. Great cars will be reported as such by knowledgeable owner/reviewers.
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