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      01-27-2014, 08:19 PM   #104
Jockey
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Drives: F80 SS/SS M3
Join Date: Mar 2008
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Quote:
Originally Posted by FogCityM3 View Post
Was the corporate hype at this level when the E9x generation came out? I can't remember it being as intense. They just released the car and that was it, let the reviews provide the advertising magic. Now you've got development videos, footage of race drivers opining on the car's 'development', BMW making blog posts, german guys using words like "animal" (kind of scary come to think of it).
While car forums existed in 2007, social media was not in the same state of affairs as it is today. This is honestly no real surprise.
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