Well this is much better than the E9x and MUCH better than what had been rumored in that recent thread. Still a pretty stiff price, but at least it's more competition-oriented than had been rumored -- and no stereo upgrade nonsense.
Still not sure about that wheel design or 20s on an M3/4 in general, but hopefully they allow buyers to stick to other wheels as they did on the M5/6. I'm also curious what these wheels weigh. And 3 OEM exhausts also seems a bit unnecessary, but all in all this seems a very solid offering. I'd order it if I were buying this car even though I skipped it on my E92 -- as long as the wheels could be skipped.
The only thing I wish they'd included here based on my time in an M4 is improved steering. The M5/6 got it even as a change to standard cars after a certain production month and then I think it was even more different for the Comp Pack, and I think the M3/4 could use some improvements here too.