View Single Post
      04-27-2014, 07:05 PM   #226
swamp2
Lieutenant General
swamp2's Avatar
United_States
611
Rep
10,407
Posts

Drives: E92 M3
Join Date: Sep 2006
Location: San Diego, CA USA

iTrader: (3)

Quote:
Originally Posted by stressdoc View Post


+ let's see what BMW Performance offers. With exclusivity (not enough market to pay for aftermarket codebreakers), they could sell a ton of tunes.
Hmmm, let's see. The M5 offers 15 hp for $7300. Let's bet that they will offer 12 hp for 6500. Utter garbage for either car. Although I can't advise one to break an laws, if you plan to use your car off road on a track, spend $375 for cat delete pipes and get 25-30 hp. That's a 40x improvement, yes 4000% better hp/$ ratio...

Despite this they'll almost for sure offer this (they have hinted at different models, more performance levels, etc in the past for all new M cars) and they'll be a decent take rate. Obviously they'll also enjoy near infinite profit margins (except for the fact that this tune will likely come with some actual physical parts, lowering their margin from infinite to absurd)
__________________
E92 M3 | Space Gray on Fox Red | M-DCT | CF Roof | RAC RG63 Wheels | Brembo 380mm BBK |
| Vorsteiner Ti Exhaust | Matte Black Grilles/Side Gills/Rear Emblem/Mirrors |
| Alekshop Back up Camera | GP Thunders | BMW Aluminum Pedals | Elite Angels |
| XPEL Full Front Wrap | Hardwired V1 | Interior Xenon Light Kit |
Appreciate 0