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      10-11-2019, 03:34 AM   #120
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Quote:
Originally Posted by mkoesel View Post
https://www.autocar.co.uk/car-news/n...ling-direction

Quote:
BMW design boss defends radical styling direction

He told Autocar: "I'm not a psychologist but I know BMW is a brand that not only has customers, it has fans. They know our entire design history and have strong opinions on that. I don't think that's a bad thing, it means we have really connected with these people on an emotional level. Okay, I know that there might be some discussion with fans because they've grown to love what you've just done and you're changing it already.
If you are not a psychologist, don't try to be one by fiddling with your best car designs and people's emotions.
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