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As long a BMW understands...
I think that BMW understands exactly why people with money spend $$$ on their ///M cars. The M5/M6 engine is a good example. Perfectly symmetrical, and looks somewhat hand built. Since BMW always tries to make the next M3 faster/better than the previous, performance is a given. What they chose to ignore (based on these early photo's) was the hand built eye candy look of the engine bay.
They seem to have gone the way of the Subaru WRX engine bay look (not entirely a mortal sin). The Mitsu turbo's were a bit of a shock as well...
-gh
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