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Originally Posted by imserious
M7 would be lame.
They should make M performance everything, formally adopt Alpina to make highway bruisers and save true Ms for cars you would take to the track.
That would allow BMW to have their cake and eat it too.
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I sort of agree with you, Alpina should certainly have a presence on BMW's website, it's hardly as if BMW don't make money out of them.
I don't see an M7 as pointless but I think a HyperCar would outsell an M7 if it was priced competitively, I hardly see any 7s on the road and never any other than the diesels.
Absolutely there should be an M Performance version of every model...
...even though it's a bit of a gimmick it visually differentiates the top end non-M model the way Audi has done so successfully with their S models. Something automatic and almost unconscious happens when I see an S model versus the 35i/d model; only briefly, but the attention is drawn to thinking the S is something special whereas the 35i/d is a normal model.