I have received and completed these in the past for other cars but did not receive one for my M4. It is most likely for J.D. Power initial quality ratings, which focuses mostly on the identification of problems in first X days / months of ownership rather than features or options you'd like to see BMW add or change (although there may be opportunity to add opinion on that topic as well).
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Current: 2018 SO/SS F83 ZCP
Gone: 2015 SO/SO F82
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