04-28-2014, 03:24 PM
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#20
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Brigadier General
Drives: F80 M3
Join Date: Feb 2009
Location: Germany/UK
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Quote:
Originally Posted by JoeFromPA
If this is true, I'm deeply dissapointed in BMW. Unless there is something wrong with the vehicles, you don't stop vehicles in transit to owners - period. It's their own fault for messing with their marketing plan.
And another thing: UAE's reviews, photos, and information have possibly been the best viral marketing of a new BMW product I've ever seen. It speaks to the growing irrelevance of the large outlets too - and perhaps speaks to the fact that embracing early owner delivery, to the RIGHT owners, has more potential power (and less control) than carefully orchestrating and spending $100,000s flying journalists into a chosen spot.
If I was head of BMW M marketing, I would seriously question my team's efforts if they are spending huge budgets organizing these mega events while ignoring the power of a careful early delivery to a few select owners (preferably big M fans, or possibly a few "converts" from other brands).
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+1.
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2014 AW F80 M3 DCT
2011 AW E90 M3 DCT - Sold
2010 JZB E90 M3 DCT - Sold
2009 6MT E90 LCI 335i M -Sport - Sold
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