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They should have come up with a better differentiator between M and M Performance, Audi is doing a better job in the market positioning of their brand IMHO. I have willingly spent lots of money on various M cars and currently own 2 but am starting to look at Porsche and maybe the i8 due to brand dilution. I am sure that I am a minority and previous poster has it right .... All about SALES, which requires M...arketing and M...ore variety?!
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