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This will never work unless they get really close to the pricing one could get when walking into a dealership. Not talking about Bimmerpost or Leasehackr pricing, which is obviously much lower.
In Europe, banks/car companies offer a similar system called "renting" (at least they call it like that in Spain) which offers all of these benefits except for the unlimited swaps.
The unlimited swaps is a benefit that feels like a luxury that most people won't be interested in.
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