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Originally Posted by Powerslide
I assume that with the Sept 10 premier of the i8 BMW didn't want the new M3/M4 with their full specs released to steal the i8's thunder... Thoughts?
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I think that if they were worried about stealing thunder they would have just held the M4 Concept until Frankfurt and showed the i8 at Pebble Beach instead. Adding some basic specs to the mix would have changed nothing about the impact the i8 will have next week.
They didn't give us specifics simply because they didn't have to, and because it builds hype even more.