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      04-28-2014, 04:24 PM   #20
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United Kingdom

Drives: F80 M3
Join Date: Feb 2009
Location: Germany/UK

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Originally Posted by JoeFromPA View Post
If this is true, I'm deeply dissapointed in BMW. Unless there is something wrong with the vehicles, you don't stop vehicles in transit to owners - period. It's their own fault for messing with their marketing plan.

And another thing: UAE's reviews, photos, and information have possibly been the best viral marketing of a new BMW product I've ever seen. It speaks to the growing irrelevance of the large outlets too - and perhaps speaks to the fact that embracing early owner delivery, to the RIGHT owners, has more potential power (and less control) than carefully orchestrating and spending $100,000s flying journalists into a chosen spot.

If I was head of BMW M marketing, I would seriously question my team's efforts if they are spending huge budgets organizing these mega events while ignoring the power of a careful early delivery to a few select owners (preferably big M fans, or possibly a few "converts" from other brands).
2014 AW F80 M3 DCT
2011 AW E90 M3 DCT - Sold
2010 JZB E90 M3 DCT - Sold
2009 6MT E90 LCI 335i M -Sport - Sold