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      04-28-2014, 05:38 PM   #21
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Drives: '17 Nardo Grey M4
Join Date: Jun 2006
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Originally Posted by JoeFromPA View Post
If this is true, I'm deeply dissapointed in BMW. Unless there is something wrong with the vehicles, you don't stop vehicles in transit to owners - period. It's their own fault for messing with their marketing plan.

And another thing: UAE's reviews, photos, and information have possibly been the best viral marketing of a new BMW product I've ever seen. It speaks to the growing irrelevance of the large outlets too - and perhaps speaks to the fact that embracing early owner delivery, to the RIGHT owners, has more potential power (and less control) than carefully orchestrating and spending $100,000s flying journalists into a chosen spot.

If I was head of BMW M marketing, I would seriously question my team's efforts if they are spending huge budgets organizing these mega events while ignoring the power of a careful early delivery to a few select owners (preferably big M fans, or possibly a few "converts" from other brands).

Indeed. The reviews from that first owner have turned naysayers into believers, and revived faith in the new car (..for those who didn't have any).