View Single Post
      04-28-2014, 05:44 PM   #22
Brigadier General
aajami's Avatar

Drives: Space Gray '09 E92 M3
Join Date: Dec 2008
Location: Manhattan Beach, CA

iTrader: (4)

Originally Posted by JoeFromPA View Post
If this is true, I'm deeply dissapointed in BMW. Unless there is something wrong with the vehicles, you don't stop vehicles in transit to owners - period. It's their own fault for messing with their marketing plan.

And another thing: UAE's reviews, photos, and information have possibly been the best viral marketing of a new BMW product I've ever seen. It speaks to the growing irrelevance of the large outlets too - and perhaps speaks to the fact that embracing early owner delivery, to the RIGHT owners, has more potential power (and less control) than carefully orchestrating and spending $100,000s flying journalists into a chosen spot.

If I was head of BMW M marketing, I would seriously question my team's efforts if they are spending huge budgets organizing these mega events while ignoring the power of a careful early delivery to a few select owners (preferably big M fans, or possibly a few "converts" from other brands).
Someone in Pennsylvania knows what's up. BMW PR (and, in fairness, all of automotive press) is still acting like it's 1999 with all of these junkets and embargoes.
'09 E92 M3: Space Gray, Black, Carbon Leather | ZTP 2MK ZPP 2MT 6FL | link 1 / link 2
Mods: M Performance exhaust | ZCP retrofit | Euro airbox | GTS DCT flash | JPN 240 ECU flash | Euro LCI taillights | CRT lip | OEM alarm retrofit | Space Gray bumper plugs | BMW Performance: Mk. II spoiler / Mk. II non-electronic steering wheel / mirror caps / front grilles / side gills / intake louvers / emblem