Quote:
Originally Posted by CT_M3
Here they come! Sigh. I'm sick and tired of these guys. Every single one I make sure I don't sub.
Quote:
Originally Posted by MFNATIK
I think what they're doing is basically a "collab or collaboration" with the influencer by providing the vehicle, tires, insurance, and delivery of said vehicle to the influencer so they have "first" access to get the likes and subscribers so YouTube can pay them and their videos get bumped up in the algorithm. Its equivalent to giving a foodie a paid meal to get a good Yelp review. It's no different than a corporate gift to clients to win their business. BMW surely writes this all of as marketing expenses.
In the age of COVID, this has replaced what was traditionally done at BMW driving events to drum up hype for new models by allowing public access to enthusiasts and fans of the brand. Though they did initially go this route, I think the fan base universally hated the G8x except for a handful of folks (I can count them on one hand on this thread), they turned to plan B which was get the cars to the influencers to shill it for them.
But you're totally right that they're spinning the story by preventing the professional media from speaking the truth and allowing only influencers who themselves have been influenced and are motivated by their own drive for generating likes and income, to get ahead of the true narrative. Which could be effective b/c you will get people who really only use IG and FB as their source of news and information to eat up every word. This is the same strategy that the film industry has recently switched to promote their movies via Rotten Tomatoes using "fake critics" with "fake reviews" to skew the movie's score to the positive end to get people to watch, or in this case, subscribe to HBO Max. I believe BMW has adopted this strategy, hence the embargo on real journalistic reviews, leaving us all so far with are influencer YT "fake" or hollow misleading reviews without driving impressions.
https://www.indiependent.co.uk/wonde...iased-or-fake/
|
|
Should be marked as "Cars for dummies by dummies".