SOUL | Valvetronic Exhaust

[m3driven]

PM me the non-res price plz. Also, any way to trim the length the exhaust tips?

[Soul Performance Products]

Originally Posted by m3driven

PM me the non-res price plz. Also, any way to trim the length the exhaust tips?

PM sent - you're local, come on through!

-Mike

[Soul Performance Products]

Today we installed a resonated Valvetronic Exhaust with 4" slash cut single wall tips in a brushed finish!

[Deteria]

Any vids of this exhaust w/ burbles?

[Soul Performance Products]

Originally Posted by Deteria

Any vids of this exhaust w/ burbles?

Absolutely. I took multiple videos of several different configurations so everyone can get a good idea of the sound. Two of the cars have burble tunes in the videos - it will be noted on screen. Have a look on our product page!

-Mike S

[Soul Performance Products]

We're happy to welcome Thompson BMW into our dealer network! They're currently working on an M3 build that is going to be amazing!

Here are some pictures of our facility and exhaust provided by their Performance Specialist, Matt Bean, when he picked up his client's exhaust for installation at Thompson:

[AhsanU]

Just wanted to pop in here and speak about Soul Performance.

Though I cannot comment on the sound of their exhaust on the M3/M4, I can happily say that their customer service is top notch. Sound is always subject to opinion and what sounds good to me won't always sound good to you, but one thing I can say definitively is that Mike over at Soul is a great guy to chat with and definitely treated me right when I had some slight issues with my car after getting their exhaust installed. I drove a few hours to PA and got a nice tour of their facility. They fixed the slight issue I had free of charge and overall - my experience couldn't be better.

Too many times we encounter vendors/manufacturers that have a nice product but don't provide the best of services until they get called out or whatever; I don't think the same can be said about Soul. If you're considering their product, one thing you won't have to worry about is how they'll treat you.

Keep it up guys!

[Soul Performance Products]

Originally Posted by AhsanU

Just wanted to pop in here and speak about Soul Performance.

Though I cannot comment on the sound of their exhaust on the M3/M4, I can happily say that their customer service is top notch. Sound is always subject to opinion and what sounds good to me won't always sound good to you, but one thing I can say definitively is that Mike over at Soul is a great guy to chat with and definitely treated me right when I had some slight issues with my car after getting their exhaust installed. I drove a few hours to PA and got a nice tour of their facility. They fixed the slight issue I had free of charge and overall - my experience couldn't be better.

Too many times we encounter vendors/manufacturers that have a nice product but don't provide the best of services until they get called out or whatever; I don't think the same can be said about Soul. If you're considering their product, one thing you won't have to worry about is how they'll treat you.

Keep it up guys!

Hey glad to see you here - I have to swing by and get some videos when it warms up. Thank you for the kind words! Customer service is everything, treat others as you want to be treated!

For clarification - no product issues just some loose clamps!

-Mike

[Soul Performance Products]

We apologize for the flip up phone photo quality - another SOUL equipped M4 hits the streets!

[Soul Performance Products]

Packing up an order securely with expanding foam to make sure there's not chance of any damage in shipping! Who's next?

[Groganrocket]

Price shipped to 27312 non resonated with Cf tips

[BASELINE]

Any plans on offering the axle back only portion for those who already have midpipes.?

[Soul Performance Products]

Originally Posted by BASELINE

Any plans on offering the axle back only portion for those who already have midpipes.?

Hey thank you for asking. The design of our system goes outside of the area where it would mate with the midpipes in pursuit of the straightest exhaust path. Moving forward our BMW designs will take modularity into consideration.

-Mike

[Soul Performance Products]

The @gratr.motion Mistress with SOUL Valvetronic Exhaust and 3.5" satin black straight cut tips:

[EMS2020]

Wow this looks great will this system void warranty?

[Soul Performance Products]

Originally Posted by EMS2020

Wow this looks great will this system void warranty?

Thank you! I can't make any promises but you shouldn't have any issues - there will be no check engine lights. In most cases the dealer will have to prove any issues derive from the exhaust install before they can deny any warranty claim. Our local dealer, Thompson BMW just installed the system on the car we just posted above!

-Mike S

[Soul Performance Products]

Originally Posted by Railgun

So where's the "no M tax" part? While it looks nice, which is largely irrelevant unless you're parked on a mirror, still don't see the justification.

SOUL Non-resonated base price (full valved catback): $2,995 MSRP before forum discount
AWE Non-resonated: $3,875
Fabspeed: $3,995
ARMYTRIX Stainless Steel Valvetronic Catback Exhaust System Quad Chrome Silver Tips: $4,890
Capristo Valved Exhaust System Catback incl. Remote (Carbon Fiber Tips): $5,900

No M-tax means we aren't jacking up the price just because it's for an M car. Our goal was to offer a valved exhaust at the best possible price, backed by a lifetime warranty. There are a lot of options to customize the system as you see fit. While you may not necessarily see the underside of the car, our customers have loved their experience with it and we're always here to help anyone.

[Soul Performance Products]

Originally Posted by Railgun

I appreciate that it's less than some of the other ridiculously priced options, but lesser than the competition ≠ elimination.

Still, $3k for a relatively straight, cheap labor exhaust that's all but a carbon copy of every other exhaust out there, including OEM (save for the can) is insulting. It's not just you, it's everyone, but the "no M-tax" is a misnomer and caught my attention.

Who knew that SS got so expensive.

I'm merely suggesting that just because something a product is for is (relatively) expensive, that doesn't mean that the product itself also needs to be. It's stainless steel tubing with some bends and welds...really not that complicated.

But I digress.

In the context we use it (comparing to competition), I wouldn't consider a misnomer.

I totally understand your thoughts, but all things considered it's more complicated as a business - going from raw stainless to shelves is costly. If it was logistically sound for companies to offer an option to the market of similar quality at a far greater price - we would see more of it and the market would be driven down.

Consider:

• SG&A of business operation
• Covering development costs and making enough profit to develop for future cars
• Relatively low volume of units produced doesn't impart the greatest discount on materials
• Fixture development and testing in fixtures along with finishing processes
• Forum fees
• Margin for forum discount / wholesale
• Foam packing
• Many more details

Our goal is to try and drive costs down and reflect that in our pricing. Every day we're trying to do better.

[Teeone]

What some see as development and R&D, others discount that element altogether, as well as the associated costs and think of it as purely “stainless steel tubing with some bends and welds”. Not much you can do when dealing with the unarmed.

[Dr._Who]

Hey,

This is a "forum", is it not?

Just because someone may have a different POV from your own does not make them a "hater",
unless they're just espousing unsubstantiated negative vibes, for no apparent reason.

"M Tax" - I think usually refers to an unreasonable mark up/margin of profit justified only
because of the demographics of the target audience/market (e.g.: "Rolex").

Our "M's" are expensive vehicles, mine was over $100K. As such a bit of ego and even snobbery
will always be lurking in any discussion. We're Human.

I personally, will try to avoid most aftermarket products that don't actually increase the value I
hold in my vehicle.

There is nothing inherently wrong with a product being "Made in... (Not USA Deutschland or Japan)".
But, from a purely economic aspect, there will always be Two major caveats:

* Quality (Long established Co. or Start up?)
* Profit Margin (Of which the end customer sometimes receives little or no benefit)

And these are very often interrelated.

Labor ("MIg" or "TIg") costs in Taiwan and/or China are extremely low, as well as are the costs of
the corresponding raw (S.S.) materials. Thus, if quality issues arise during manufacturing, these
are often much cheaper to deal with here than they would be somewhere else.

"Volume" for the actual manufacturer (e.g.: "Foxconn" <- "Apple"), not necessarily the Co. selling
the end product, can become paramount as this easily masks (lack of...) quality issues.

Properly qualified labor is not of primary importance to a manufacturer here either, as their is a glut
in the supply.

Thus from a purely gain/loss business perspective, a products' origin costs are incredibly much more
favorable being Not... "Made in USA, Deutschland or Japan".

So you decide, "...Expensive or ...a Deal!"?

Just my $0.02.


Cheers!

[Soul Performance Products]

Hand delivered a non-resonated system to our dealer, Apex Autowerks, for installation on f8xdct's M3!

[afisherunc]

Another great, friendly transaction with the Soul team at today. Black tips on the way! Still happy with my exhaust and it has grown on me tremendously since I got to take it though the tunnels in Asheville, NC

Before the black tips, after to follow in a few weeks: