Autocar: BMW design boss defends radical styling direction

[thebmw]

Originally Posted by 535i MSport

Have you read about the opium wars? If Trump read about them, it might give him some ideas.

Yes, not only are they killing us with counterfeit medications and counterfeit fentanyl, they are killing us with their awful taste is design, style, cars, and quality. Again, good luck to us all!

[KoenG]

Originally Posted by IK6SPEED

My point is simple....that what you claim to be a BMW failure was not.

No Corporate Head of a Public Company would dare continue full steam ahead on a program that was seen as a Company "failure".

Maybe, you missed a few news updates? They kicked out their CEO because his lack of grid on the EV program. And when you look at their product roadmap, it's clear that they have been sleeping a couple of years. Not?

Also, when EV is the future, what's the point getting people ready for these oversized grills? They will vanish with electrification within a delay of a decade anyhow.

[thebmw]

Originally Posted by KoenG

My 2 sons of 11 and 13 reacted also with total unbelieve the first time they saw the 7 LCI. I have the same conviction then you: they try to work the Asian market and believe that the decay in their traditional markets will remain acceptable. I doubt this... seriously.

Agree. But I don't think it is the Asian market, it is specifically the Chinese market. I have seen zero evidence that the Japanese or Indian market is asking for these garish monstrosities.

[535i MSport]

Originally Posted by thebmw

Agree. But I don't think it is the Asian market, it is specifically the Chinese market. I have seen zero evidence that the Japanese or Indian market is asking for these garish monstrosities.

I wonder if Tesla will cotton on?

[J-RO]

Originally Posted by Sedan_Clan

....and luckily for that group there will be other manufacturers that supply alternative products (...and other forums for that group to rejoice in the product they chose).

And there will be less people on this forum.

[J-RO]

Originally Posted by Hellrot

It's an honest question. I've seen this said a couple of times in this thread with no evidence.

Evidence is no longer in vogue.

[Sedan_Clan]

Originally Posted by J-RO

And there will be less people on this forum.

Or more......or about the same......should the new owners join Bimmerfest.

[J-RO]

Originally Posted by thebmw

True story. My teenager asked me yesterday "what car is that?". I said it's the new 7-series. He said "that is the ugliest car". So Huey-doinky is simply wrong with all generations: Baby Boomers, Gen X, Gen Y, Millennials, and now Gen Z. They all hate the stupid big grilles. Maybe the Chinese asked for them, but not the rest of the world. Seems like BMW bends over for the Chinese like the NBA does!

You mean the No Balls Association.

[J-RO]

Originally Posted by thebmw

In the articles, it states that the Chinese consider ostentatiousness and gaudiness with status and power. Some of us have evolved from that and realize that true class is how we respect ourselves and others, i.e. treat everyone equally (until they have given us a reason not to) and stand up against things like child slavery and human trafficking.

Look how intolerant people treat other people on this forum.

[J-RO]

Originally Posted by Sedan_Clan

Or more......or about the same......should the new owners join Bimmerfest.

Ding Ding. Or maybe the forum with self destruct.

[thebmw]

Originally Posted by J-RO

Look how intolerant people treat other people on this forum.

Forums everywhere are interesting phenomenons. The people on any particular forum are usually fairly passionate about that forum. So it is like they are already charged up when they log on. Couple that with hiding behind a keyboard and misinterpretation by reading text (vs an actual conversation) and you have the recipe for the mudslinging.

It is unfortunate and I have found that it is virtually impossible to change opinions or educate via a forum (or even in real life)!

[Sedan_Clan]

Originally Posted by thebmw

Forums everywhere are interesting phenomenons. The people on any particular forum are usually fairly passionate about that forum. So it is like they are already charged up when they log on. Couple that with hiding behind a keyboard and misinterpretation by reading text (vs an actual conversation) and you have the recipe for the mudslinging.

It is unfortunate and I have found that it is virtually impossible to change opinions or educate via a forum (or even in real life)!

Well stated!

[HighlandPete]

Originally Posted by thebmw

It is unfortunate and I have found that it is virtually impossible to change opinions or educate via a forum (or even in real life)!

Particularly if facts are involved, they get in the way of opinion.

[GFK007]

Grille is a straight deal killer for me. ..

It's a shame, because with exception to the grille, the car is pretty good looking.

It's just cartoonish, and looks like a half ass attempt to do something stylistically different/revolutionary.

[thebmw]

Originally Posted by HighlandPete

Particularly if facts are involved, they get in the way of opinion.

Absolutely!

[Cajun1]

Originally Posted by GFK007

Grille is a straight deal killer for me. ..

It's a shame, because with exception to the grille, the car is pretty good looking.

It's just cartoonish, and looks like a half ass attempt to do something stylistically different/revolutionary.

My thoughts exactly and it's really disappointing as the performance will probably be very good. I don't think I could force myself to buy something that looked like this.

[thebmw]

Originally Posted by Cajun1

My thoughts exactly and it's really disappointing as the performance will probably be very good. I don't think I could force myself to buy something that looked like this.

Yes, the numbers probably will be fine. But wow, if this is what the production car will look like, then anyone who drives it will be called a "Guido tool".

[Darth One]

Originally Posted by SteveinArizona

https://www.marketwatch.com/story/ch...les-2012-05-05

https://www.thetruthaboutcars.com/20...esigning-cars/

https://www.carthrottle.com/post/the...e-west-thinks/

https://www.msn.com/en-us/autos/auto...lle/ar-AADt9Mr

Google is your friend.

Thanks for this. I might point out that these articles are not evidence that Chinese want bigger grills, but quotes from auto designers justifying what they are doing. But the articles are helpful in proving the assertion that they are pandering to Chinese consumers who "want something more ostentatious".-

I just wish they found a way to visually communicate status that didn't look so fucking stupid

[535i MSport]

Originally Posted by Darth One

I just wish they found a way to visually communicate status that didn't look so fucking stupid

Brilliant!

[clee1982]

Originally Posted by thebmw

Yes, not only are they killing us with counterfeit medications and counterfeit fentanyl, they are killing us with their awful taste is design, style, cars, and quality. Again, good luck to us all!

You mean what British said about made in Germany 150 years ago, and what European said about American 100 years ago?

And regarding to bad taste, America share much with China... just look at the 80s...

[SleepingBMW]

Originally Posted by anglo

It's as ugly as the radical E63 by the current BMW design chief, we need more timeless designs like the E46 M3.

I think BMW is going after Lexus buyers, they like those oversized giant grills!

Personally I think the E63 M6 is the best looking bmw of all time.

(No I don't own one either, but I will down the road).

[535i MSport]

Originally Posted by SleepingBMW

Personally I think the E63 M6 is the best looking bmw of all time.

(No I don't own one either, but I will down the road).

Are you with Jack and Jim?🤒