11-30-2021, 02:13 PM | #13773 |
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This is the credited response.
My 2 cents is, the largest selling luxury SUV within 3 years will be the Porsche Macan EV. Porsche is building a stable of EVs that amplify & extend their brand while BMW is attempting a wholesale brand shift to a new market. The trick is, the existing and prior X designs - and sales - are from the old customer ... this means either BMW must pick up entirely new customers to replace existing and/or convert existing. Ironically, BMW likely has the right strategy - they have to bring in today's 16 year olds - but the wrong tactics (k00koo design) Said differently ... * Let's say you were 16 in 1990 ... * Then you were born right about the time Bob Lutz invented "The Ultimate Driving Maching" slogan ... * And you were ~12 when the M3 came out ... * Which means if you were into cars you had an M3 poster ... * Which means in your mid-20s you tried to buy, or bought, some type of BMW ... * Which means by the time you were 30s, you finally had an M3 of your own ... If you take a car kid who's 16 today what posters are on his wall? Who & what is the breakout new hotness? It's highly likely BMW has realized they have to get back on that wall - they have to become the new hotness, but the question is how? Apparently their answer is the G8x & this X///M
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11-30-2021, 02:26 PM | #13774 | |
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11-30-2021, 02:45 PM | #13775 | ||
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11-30-2021, 03:12 PM | #13776 | ||
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Thanks a lot GrussGott |
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11-30-2021, 04:16 PM | #13777 |
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Oh I know, I was just ranting lol.
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11-30-2021, 04:17 PM | #13778 | |
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I literally don't want to know you.
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11-30-2021, 04:35 PM | #13779 | |
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Rolex survived the Quartz Crisis with this strategy: yes, the automatic watch market is going to be devastated, but we'll be #1 in that much smaller market and eventually it'll come back The problem is, I don't think BMW is or can be this brand ... Porsche yes, Benz yes, even Audi ... but not BMW. Speculative of course. In the meantime, BMW is busy burning up their core ... MystroM5 who owns an M50 X7 and an M2 said of the X///M: "If this is the new BMW design language, I am done with the BMW brand. There is no BMW heritage direction anymore and it can’t be fast enough to outrun this much ugly. BMW almost seems like their design team worked on the set of a bad reality show like “Jersey Shore” in that as long as they get a reaction (good or bad) that is all that counts."So who replaces him? Cause if it's not >1 person then the brand is toast ... and if it is > 1 person why are so few of them here? Said differently, if BMW is more than replacing their existing core fans they're burning with this new design language why isn't this forum overwhelmed with that (likely younger) crowd? And if they're just not here yet, when do they get here? |
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11-30-2021, 05:41 PM | #13780 |
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After the XM I thought this thread deserved a pallet cleanser. Enjoy the nostalgia.
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11-30-2021, 06:35 PM | #13781 |
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So the invite i got for the unveil at Art Basel was for that XM Concept.
I’m so glad i didn’t even consider going. Honest to god I would’ve thrown a cocktail glass at that fucking thing |
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11-30-2021, 06:54 PM | #13782 | |
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Should've gone and be our spy and record on video telling one of the BMW employees "me and my boys from our 600-page forum thread hate your design, marketing and brand direction"
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11-30-2021, 07:46 PM | #13783 |
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I'd love to see the gasps of revulsion followed by dropped jaws turning into uncomfortable mumbling evolving into awkward euphemisms: "ummm ...unique", "intriguing", and "original".
It's obvious BMW now has to shift into full-court press influencer mode: chatter, videos, posts, and 'grams: "X///M is super cool you guys!" ... prolly a few celeb endorsements ... expect ballers to drive around freebies. Buckle up! |
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11-30-2021, 08:36 PM | #13784 | |
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Audi I feel is just stuck in the middle as always. Can't overstep its boundaries into Porsche (E-Tron GT was one try but the sales have been abysmal) and has to borrow too much from regular VW which only hurts the cars. Maybe EV's will breath some new life into Audi? They'll finally be able to break free from their front-drive and front-heavy nature and focus more on dynamics? Hopefully the upcoming Q6 E-Tron, which will share many parts with the Macan EV will signal Audi into a new and better era.
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11-30-2021, 08:39 PM | #13785 | |
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This shows that the Marketing team is clueless as i doubt many teenagers know who NAS even is or ever heard his music. BTW it was good to see NAS back - i haven’t seen him in anything for over 10yrs. https://www.press.bmwgroup.com/globa...as?language=en Last edited by R N M; 11-30-2021 at 08:46 PM.. |
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11-30-2021, 09:58 PM | #13786 |
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These cars, clothes, and bizarre advertising campaigns are really making me feel old.
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11-30-2021, 10:03 PM | #13787 | ||
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11-30-2021, 11:29 PM | #13788 |
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11-30-2021, 11:32 PM | #13789 |
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11-30-2021, 11:36 PM | #13790 |
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I miss frank, sammy, & dean-o
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11-30-2021, 11:43 PM | #13791 |
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I saw a white mercedes E300 "bluetec" with a license plate that was some version of "entrepreneur" on the 280 exit ramp right by Apple HQ.
What a douchebag. If there were car-to-car emojis I totally woulda sent |
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11-30-2021, 11:50 PM | #13792 |
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Hey, here's a great gift idea for the Buy-A-Cop-A-Gift Holiday Season!
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12-01-2021, 01:53 AM | #13793 |
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geez, apparently there's already a 2nd season now*, and i didn't even know there was a first season BMW podcast thriller ...
* Not a joke: BMW has a podcast thriller series. No really. I'M NOT LYING |
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12-01-2021, 02:05 AM | #13794 | |
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Like I adored the M3 when I grew up. It was THE car to have and I'm really glad I've gotten the chance to buy and own my very own M and last but not least the best looking one at that. After the constant shit show up in this forum, the general direction and how dismissive and brain dead the company seems to be, I've just felt disconnected from the enthusiast side in general, which is really unfortunate. It's started snowing so I've parked my car for the season too which means I'm even further disconnected from it but hopefully the spark comes back when the snow and ice melts and I bring it out from the garage again. It just feels bad being an ///M fan, because it's a joke and a clown show 🤡 right now and every time I see news it's a god damn monstrosity shitting on the legacy I've grown up to love… Damn… |
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