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View Poll Results: Is Individual paint a scam? | |||
Individual paint is a scam, BMW should offer more standard colors! |
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137 | 54.80% |
Individual paint FTW, I need 50 shades of grey! |
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113 | 45.20% |
Voters: 250. You may not vote on this poll |
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02-16-2018, 06:53 AM | #45 |
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No doubt that they deliberately left something on the table. As goes for so many options: the competition pack, MPE, even the little stuff like black grill/gills, ... it all adds up. And there's nothing wrong with that imho, apart from the fact that the base car suffers. You can't just test this car and expect everything to be as good as it gets, since many options can be very differentiating to the overal experience.
I really contemplated getting an individual colour, but my delivery would have been pushed back for almost 3 months (due to a summer holiday in between). So I didn't. In hindsight, being able to drive the car 3 months earlier, was more worth than the individual paint itself. I sure hope BMW doesn't take notes, because they could easily knocked 5K out of me for the faster delivery. ![]() |
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02-16-2018, 07:30 AM | #46 |
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You could say the same about anything, all cars on the road could be faster, safer, smarter but they release the tech slowly so they can sell more cars every year. Your phone could be better but instead they upgrade the camera by 1MP each year and somehow still haven't offered a shatter-free screen, etc etc. I love my individual color but then again it has some nostalgia and history so maybe that's why it feels worth the price. Definitely not all colors I've seen I'd pay $5k for or even $1 extra but different strokes for different folks I guess.
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02-16-2018, 10:02 AM | #47 | |
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It is all a numbers and marketing game. I wonder how many true stripper M3/4 with white paint and zero options for the advertised MSRP were actually sold. White: 0$ Basic colours: $550 Generic individual colors: $1950 Other individual colours: $5000+ *Quoting US prices
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02-16-2018, 10:21 AM | #48 |
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It is definitely game, and with much of the old-guard having moved on, current-day BMW is increasingly playing more dirty.
There are corporations - both large and small - that you trust, and there are corporations - again both large and small - that you don't. There is some fluidity to the scale no doubt, and entities can move up or down it depending on perceived business ethics. On my personal instrument of measure - which may differ from yours or the next guys - BMW has been been headed the wrong way. As someone already wisely pointed out, as a consumer we vote with our wallet. Come next purchase, there will be some contemplation. |
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02-16-2018, 12:05 PM | #49 | ||
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02-16-2018, 03:25 PM | #50 |
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I find the current offering of standard colours for the F8x to actually be pretty good. You have a grey, black and white which probably covers 80% of all choices. You have 3 M specific colours that pic a blue, yellow and red spectrum.
Some people like Yas better then SMB, and if SMB was standard some people would pay 5K for Yas. Its purely subjective and I for one thing the program is really great. As for spending 5K on a paint you like I personally feel that price is reasonable and in line with other aesthetic changes people make to their cars i.e. wheels. I paid the 5k premium to get SMB and frankly I appreciate it every day, and its one of my favorite things about the car. |
02-16-2018, 03:34 PM | #51 |
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That’s romanticizing the consumer experience. The consumer votes with emotion not their wallet. That’s why BMW named the program, ‘ BMW Individual’, it conjures up human emotion of trying to be a wee bit better and/or different than your peers by simply upgrading your color on a ubiquitous, common BMW. If i drove my Yaz to work then switched to Atlantis Blue a month later...I’d bet 99.9% of folks wouldn’t notice the color change. Gimmicks to fleece the paying customer.
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02-16-2018, 03:46 PM | #52 | |
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02-16-2018, 04:06 PM | #53 |
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Sure emotions play a role - they naturally factor into the decision making process. This isn't an either/or, mutually exclusive situation. At the end of the day, you either see the value or not, and feel comfortable forking over the money or not. Trust, however, is absolutely a part of the process as well.
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02-16-2018, 04:22 PM | #54 | |
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02-16-2018, 04:29 PM | #55 |
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Not sure I know what "shady" means in the car bidnizz, all I know is that when I ordered mine I was really pissed that I couldn't get space gray.
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02-16-2018, 06:12 PM | #56 |
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The F8x generation has the worst color options out of all the M3 generations ever. So I understand why there are so many individual cars out there. But I also would never spend $5k more on a car just because of an individual color. That's absurd.
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02-16-2018, 06:33 PM | #57 |
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02-16-2018, 06:46 PM | #58 |
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02-16-2018, 06:51 PM | #59 | |
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02-16-2018, 06:52 PM | #61 |
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Not in the UK.
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02-16-2018, 07:35 PM | #62 |
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02-16-2018, 07:45 PM | #63 |
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The sham is a lot of these great colours used to be stock brochure colours back in the e36 days
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02-16-2018, 08:01 PM | #64 | |
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Ok. That’s 7%. What if you bought a house for $700,000 and it could be painted with an optional $49,000 paint scheme? That’s 7%. Still a good deal? Hyperbole yes! But it might put money in perspective for you. And, i might add, you’ll never recoup that 7% on the M. |
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02-16-2018, 08:02 PM | #65 | |
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I also think $5k is a lot for the Comp pack, but got it because I wanted it. Just because I opted for it doesn't mean I don't think it is a lot of money. |
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02-16-2018, 08:17 PM | #66 |
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Fixed that for you.
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