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      02-17-2021, 01:57 PM   #111
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      02-17-2021, 06:59 PM   #112
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Quote:
Originally Posted by Germanauto View Post
Very strong points by Doug here. BMW used to be the industry trend-setter and was always a step ahead of all its competitors. Whether it was in styling, driving dynamics, technology, and overall brand image/coolness factor.

BMW had already started watering down their driving dynamics and going full crossover before the Tesla Model S came along in 2012. At the time it was the right decision for the short-term as this was the industry trend and led to sales growth. Their softed and floatier cars attracted new customers. However Tesla became the industry trend-setter that younger people started aspiring to own.

Now BMW is left with a severely diluted product portfolio and a lost brand image. Their cars are objectively very good but are attempting to be everything to everybody. BMW is just another luxury car that everybody and their mother has parked on their driveway. BMW is as the old saying goes, "sell outs."

BMW has seen it's heydey come and go; just as many retailers, sports franchises, movie franchises, etc. have done. They can still continue to succeed, but will always be measured against their vast success during their "golden age" during the 90s and 00s.
BMW's portfolio looks pretty strong to me and their software is pretty good as well. Alfa Romeo has cars with great driving dynamics and amazing styling. However, no one is buying them. Looks like BMW is just following the market trends. The X series is outselling Porsche, Audi and Mercedes by quite a bit.
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      02-17-2021, 07:22 PM   #113
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Quote:
Originally Posted by Jaffrey View Post
The X series is outselling Porsche, Audi and Mercedes by quite a bit.
Not quite, at least for 2020. Lexus sold the most luxury SUVs with 206k sales with the RX as the best selling luxury SUV in the states by double its next closest competitor. This is really where Lexus is far ahead of everyone else despite offering less models (especially which have been on the market for quite some time). MB sold 179k SUV's in 2020, and BMW sold 167k SUV's in 2020. Where BMW is lacking in SUV sales in mainly the X1/2 which only sell half of what the GLA/GLB do. The entry-level luxury SUV class is a growing market that BMW would be wise to take advantage of with some new and fresh models.

As for Audi they did about 122k as they sell less overall than the BMW, MB, and Lexus, and Porsche is not in the same ballpark as Lexus and the Germans as they are a higher up/more premium brand which sells less but at higher prices with greater profits and they only sell two SUVs.
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      02-19-2021, 10:17 PM   #114
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