Anyone else get banned from the G8X section for making fun of its looks?

[Sedan_Clan]

Originally Posted by Tecnniqe

Ford trucks and vans constitute 40 percent of the country's commercial vehicles and F vehicles for 8 percent of the workforce.

The F-150 Lightning is specifically designed for labor, including 11 outlets designed for plugging in power tools, a front-trunk storage area under the hood, and a special model made for fleets.

They've also been saying it's great for emergency usage, with how it can be a clean moving power generator for lights and heating, which could translate well to mobile command stations for police and rescue too since the F-150 comes with the installation of a bidirectional charger.

Think it'll do great, yet to see what the competition is up to in the EV game.

It does sound good without a doubt, but…..


…I'm a little hesitant to say it'll translate to police and rescue. Sometimes we don't shut our patrol vehicles off for 24 hours or more. They literally run all day and night. I have a lot of respect for Ford SUV's/Crown Vic's.

[Tecnniqe]

Originally Posted by Sedan_Clan

It does sound good without a doubt, but…..


…I'm a little hesitant to say it'll translate to police and rescue. Sometimes we don't shut our patrol vehicles off for 24 hours or more.

Of course it depends and it will not replace the usual vehicles for you guys but in theory it's a generator on wheels and it could be useful for shorter ops where you need some power or electrical tools.

Charging(time) is still the major issue for EVs

[Sedan_Clan]

Originally Posted by Tecnniqe

Of course it depends and it will not replace the usual vehicles for you guys but in theory it's a generator on wheels and it could be useful for shorter ops where you need some power or electrical tools.

Charging(time) is still the major issue for EVs

Agreed! I'm hopeful that the EV infrastructure improves substantially over the next 20 years. The forward momentum is slow speed.

[CanAutM3]

Originally Posted by Tecnniqe

Does this mean the F8X in the US don't use the adaptive LED lights features?

So weird it's not allowed...

They are adaptive to the extent that they swivel in the direction of the steering wheel, but that's it. However, the US DOT does not allow for dynamically varying the pattern of the light beam. So variable light distribution low beam and anti dazzle high beams are therefore no permitted in the US. Transport Canada, which usually follows the lead of the US DOT, decided otherwise for once and went ahead to legalize them in Canada a few years back. Sadly, BMW have been lazy and have kept those features decoded for all North American cars. My new Porsche however has the all the cool Matrix headlight feature fully activated.

[Tecnniqe]

Originally Posted by CanAutM3

They are adaptive to the extent that they swivel in the direction of the steering wheel, but that's it. However, the US DOT does not allow for dynamically varying the pattern of the light beam. So variable light distribution low beam and anti dazzle high beams are therefore no permitted in the US. Transport Canada, which usually follows the lead of the US DOT, decided otherwise for once and went ahead to legalize them in Canada a few years back. Sadly, BMW have been lazy and have kept those features decoded for all North American cars. My new Porsche however has the all the cool Matrix headlight feature fully activated.

[Sedan_Clan]

Originally Posted by CanAutM3

They are adaptive to the extent that they swivel in the direction of the steering wheel, but that's it. However, the US DOT does not allow for dynamically varying the pattern of the light beam. So variable light distribution low beam and anti dazzle high beams are therefore no permitted in the US. Transport Canada, which usually follows the lead of the US DOT, decided otherwise for once and went ahead to legalize them in Canada a few years back. Sadly, BMW have been lazy and have kept those features decoded for all North American cars. My new Porsche however has the all the cool Matrix headlight feature fully activated.

Are there ways to code the other features? Mine is coming with the standard Porsche LED's.

[CanAutM3]

Originally Posted by Sedan_Clan

Are there ways to code the other features? Mine is coming with the standard Porsche LED's.

The standard LED on the 992 do not allow for VLD or ADHB, you need the matrix LED for that.

[stein_325i]

Originally Posted by Tecnniqe

TH is a Canadian national treasure.

Agreed, the Ice Cube bit had me dying

[Sedan_Clan]

Originally Posted by CanAutM3

The standard LED on the 992 do not allow for VLD or ADHB, you need the matrix LED for that.

Oh ok! I like the black housing of the regular LED's. Plus I've already maxed out my $140k-before-discount budget. Lol!

[Jockey]

Originally Posted by CanAutM3

The standard LED on the 992 do not allow for VLD or ADHB, you need the matrix LED for that.

Amazing that I coded that into my 2015 BMW LEDs but 6 years later you can only get that from Porsche with their top tier lights.

[pbar]

Originally Posted by Sedan_Clan

But thiiiiiis made me smile….

I've been wondering if there's a 'stealth hitch' equivalent for a 992... (for carrying bikes)

...don't suppose you got close enough to see what age that car was?

[CanAutM3]

Originally Posted by Jockey

Amazing that I coded that into my 2015 BMW LEDs but 6 years later you can only get that from Porsche with their top tier lights.

Those optional LED lights we had on the 2015 M3/4 were also the "top tier" from BMW

[Sedan_Clan]

Originally Posted by pbar

I've been wondering if there's a 'stealth hitch' equivalent for a 992... (for carrying bikes)

...don't suppose you got close enough to see what age that car was?

That's a 991 GT3.

[Sedan_Clan]

Sooooo….


….a co worker bought a non-M beaver. I was surprised to see it when I arrived at the station. One of my Sgts. drove her OG M2 today. It's her first ///M!

[GrussGott]

Business geek question again!

------------ The business-timid should turn away now ... RUN! ------------

So I was working on something else and messing with customer-acquisition-cost (CAC) & life-time-value (LTV), especially as it relates to loyalty clubs like airlines/hotels or recurring revenue memberships like Prime & CostCo ...

Anyway, a quick summary:

(1.) Lowering CAC significantly improves revenue & margin, usually done via marketing & bring-a-friend type programs

(2.) Increasing LTV significantly improves revenue & margin, done in 4 ways: increase ~order, >order freq, >customer life, increase gross margin

So what's this have to do with BMW?

Well the obvious occured to me, but in a more academic way: by pursuing a funky design strategy, BMW is attempting to lower CAC, using the free press & controversy as a CAC marketing program ... and maybe they'd also argue as an LTV program in that customers will buy more vehicles and/or increase purchase frequency by trading in for new ...

However these bets would be placed against the exact same risks:

* Marketing/controversy turns customers away, i.e., CAC grows
* LTV falls as existing customers order less (i.e., instead of an SUV & sedan, just an SUV)
* LTV drops as customers DON'T re-up! i.e., you keep your F8x
* LTV falls as existing customer switch to a new brand, i.e., Porsche!


Everytime BMW releases a new design these days the fanbois be like, "ZOMG BMW knows their market!", but that's obviously crap since none of these metrics have had time to play out yet, i.e., does the new CAC & LTV break trend? hold? and is that temporary or ... will it be permanent

Further I'd argue given the new X-class designs don't yet have the beaver face - except zero-volume EVs - we have to conclude BMW is looking at CAC & LTV and getting nervous ...

Whenever a business takes a pause on a new rollout strategy, we need to pay attention - and in this case it seems pretty obvious BMW's new customer growth is de-trending (i.e, growing less, stalled, or falling) and that's showing up in their LTV numbers.

[Fugly M3]

Originally Posted by GrussGott

Business geek question again!

------------ The business-timid should turn away now ... RUN! ------------

So I was working on something else and messing with customer-acquisition-cost (CAC) & life-time-value (LTV), especially as it relates to loyalty clubs like airlines/hotels or recurring revenue memberships like Prime & CostCo ...

Anyway, a quick summary:

(1.) Lowering CAC significantly improves revenue & margin, usually done via marketing & bring-a-friend type programs

(2.) Increasing LTV significantly improves revenue & margin, done in 4 ways: increase ~order, >order freq, >customer life, increase gross margin

So what's this have to do with BMW?

Well the obvious occured to me, but in a more academic way: by pursuing a funky design strategy, BMW is attempting to lower CAC, using the free press & controversy as a CAC marketing program ... and maybe they'd also argue as an LTV program in that customers will buy more vehicles and/or increase purchase frequency by trading in for new ...

However these bets would be placed against the exact same risks:

* Marketing/controversy turns customers away, i.e., CAC grows
* LTV falls as existing customers order less (i.e., instead of an SUV & sedan, just an SUV)
* LTV drops as customers DON'T re-up! i.e., you keep your F8x
* LTV falls as existing customer switch to a new brand, i.e., Porsche!


Everytime BMW releases a new design these days the fanbois be like, "ZOMG BMW knows their market!", but that's obviously crap since none of these metrics have had time to play out yet, i.e., does the new CAC & LTV break trend? hold? and is that temporary or ... will it be permanent

Further I'd argue given the new X-class designs don't yet have the beaver face - except zero-volume EVs - we have to conclude BMW is looking at CAC & LTV and getting nervous ...

Whenever a business takes a pause on a new rollout strategy, we need to pay attention - and in this case it seems pretty obvious BMW's new customer growth is de-trending (i.e, growing less, stalled, or falling) and that's showing up in their LTV numbers.

All this sounds like what I call the MBA Employment Act.

1. Come up with dumb idea to fix what isn't broken. Create PowerPoint to pitch new strategy.

2. Implement strategy.

3. Review Strategy. If it didn't work, blame someone who had no responsibility whatsoever and fire them. Change it and pitch with new PowerPoint. If it did work, find something wrong with it, tweak it by firing everyone that made it work and pitch cost savings with new PowerPoint.

4. Bask in the glow of unearned stock options.

[GrussGott]

Originally Posted by F8SEVEN

The MBA Employment Act
If it didn't work, blame someone who had no responsibility whatsoever and fire them. ... If it did work, find something wrong with it, tweak it by firing everyone that made it work and pitch cost savings

Hey, MBAs just play the music leadership wants to hear

[Tecnniqe]

Originally Posted by Sedan_Clan

Sooooo….


….a co worker bought a non-M beaver. I was surprised to see it when I arrived at the station. One of my Sgts. drove her OG M2 today. It's her first ///M!

That's a good Sargant, not so much co worker

[GrussGott]

Originally Posted by GrussGott

Further I'd argue given the new X-class designs don't yet have the beaver face - except zero-volume EVs - we have to conclude BMW is looking at CAC & LTV and getting nervous ...

The other thing I was wondering is how BMW stumbled on this new strategy , probably consultants to F8SEVEN's point ... but how are they tracking CAC & LTV and/or their version of it? I doubt dealers would, but then BMW must be doing it somehow ...

But I bet BMWNA uses vehicle registration data + BMWFS data + dealer sales numbers & finance type + demographics data & public datasets.

If you ran analytics against that you'd be able to easily get to:

▸ CAC - i.e., how much do we spend to acquire a new customer?

▸ "basket size" - i.e., how many vehicles did household X buy?
▸ "frequency" - i.e., how often does person X buy a car?
▸ "return rate" - i.e., how many customers buy BMW again?

These numbers have to be de-trending down otherwise BMW would be updating X-vehicles with the new funky design ....

Also, it's been awhile since we've seen this guy (except here) right?



I have a feeling that dude was increasing CAC.

[Sedan_Clan]

Originally Posted by GrussGott

Hey, MBAs just play the music leadership wants to hear

[IMG]https://media.giphy.com/media/QZMzeEH4yVLji/source.gif[/IMG]

Suits is one of my favorite shows.

Originally Posted by Tecnniqe

That's a good Sargant, not so much co worker

Lol! I'm trying to get her to go to Thermal.

[Tecnniqe]

Originally Posted by GrussGott

Also, it's been awhile since we've seen this guy (except here) right?

Probably had an accident during another commercial driving like that

[fiveohwblow]

Originally Posted by Sedan_Clan

Suits is one of my favorite shows.

Hands down one of the best shows of all times.