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      10-08-2018, 02:02 PM   #1
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BMW September 2018 U.S. Sales Report

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BMW September 2018 U.S. Sales Report
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Woodcliff Lake, NJ October 2, 2018 Sales of BMW brand vehicles increased 1.3 percent in September 2018 for a total of 25,908, compared to 25,571 vehicles sold in September 2017. Year-to-date, the BMW brand is up 2.2 percent on sales of 225,065 vehicles compared to 220,175 sold in the first three quarters of 2017.

This is the 11th straight month of growth for BMW sales in the U.S. and we expect it to continue especially with the arrival of several new models in the months ahead, said Bernhard Kuhnt, President and CEO, BMW of North America. The X3 had an extraordinary September, its best month ever, and next month, in November, the all-new X5 goes on sale in the U.S. giving BMW once again a very strong X model line-up.

BMWs lineup of Sports Activity Vehicles accounted for 52 percent of BMW brand sales in September 2018. For the sixth consecutive month, the BMW X3 was the top-selling BMW model in the U.S.

BMW Group Electrified Vehicle Sales

BMW brand sales of electric and plug-in hybrid electric vehicles totaled 1,858 in September 2018, an increase of 4.3 percent from the 1,781 sold in the same month a year ago. In total, BMW Group (BMW and MINI) electrified vehicles accounted for 6.7 percent of U.S. sales in September 2018.

BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

MINI Brand Sales

For September, MINI USA reported 3,461 vehicles sold, a decrease of 7.4 percent from the 3,736 sold in the same month a year ago. MINI sales in September were led by the MINI Countryman, with 1,411 units a 1.5 percent increase compared September 2017. Year to date, MINI brand sales are down 1.7 percent.

BMW Group Sales

Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. increased 0.2 percent in September 2018 for a total of 29,369 vehicles, compared with 29,307 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 1.7 percent from the first nine months of 2017.

BMW Pre-Owned Vehicles

BMW Certified Pre-Owned sold 9,857 vehicles, a decrease of 7 percent from September 2017.
Total BMW Pre-Owned sold 20,220 vehicles, an increase of 2.7 percent from September 2017.

MINI Pre-Owned Vehicles

MINI Certified Pre-Owned sold 1,193 vehicles in September, an increase of 40.9 percent from September 2017.
Total MINI Pre-Owned sold 2,773 vehicles in September, an increase of 13.7 percent from September 2017.


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      10-08-2018, 03:51 PM   #2
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      10-08-2018, 04:43 PM   #3
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      10-08-2018, 04:50 PM   #4
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Numbers are strong in US dispute threat from Tesla. Article from Electrik saying BMW sales are impacted by model 3 as folks are trading in 3 series. Could just be because it is an aging model. 5 series is up and we will see once we ha e G20 sales numbers. Not sure how much cross shopping really happens as the market for the vehicles is different.
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      10-08-2018, 04:56 PM   #5
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Quote:
Originally Posted by EatMoreLobsters View Post
Happy to be part of the new M3 sales!
You mean 3-series sales, right?
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      10-08-2018, 05:17 PM   #6
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Looks like the X3 is carrying the percentages.
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      10-08-2018, 07:56 PM   #7
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i8 and X3 shows the biggest jump.
Next year will be much better
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      10-08-2018, 09:35 PM   #8
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I am excited for the models we have coming. Should be a busy fall/winter for us.
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      10-08-2018, 10:09 PM   #9
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The YTD sales of 4 series are down quite a bit. Unusual since 4 series G2x based redesign remains rather far away.
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      10-08-2018, 11:29 PM   #10
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x2 selling strong, which is effectively a hatchback. If it had "hatchback" badge it would sell much less
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      10-09-2018, 12:50 AM   #11
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Quote:
Originally Posted by bimmer456 View Post
Numbers are strong in US dispute threat from Tesla. Article from Electrik saying BMW sales are impacted by model 3 as folks are trading in 3 series. Could just be because it is an aging model. 5 series is up and we will see once we ha e G20 sales numbers. Not sure how much cross shopping really happens as the market for the vehicles is different.
Tesla Model 3 sold more passenger cars in USA than ALL BMW Passenger Cars combined. Actually 50% more.

Just as it did the month before.

Not only that, it is the #1 American made Car.
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      10-09-2018, 02:13 AM   #12
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Quote:
Originally Posted by IK6SPEED View Post
Quote:
Originally Posted by bimmer456 View Post
Numbers are strong in US dispute threat from Tesla. Article from Electrik saying BMW sales are impacted by model 3 as folks are trading in 3 series. Could just be because it is an aging model. 5 series is up and we will see once we ha e G20 sales numbers. Not sure how much cross shopping really happens as the market for the vehicles is different.
Tesla Model 3 sold more passenger cars in USA than ALL BMW Passenger Cars combined. Actually 50% more.

Just as it did the month before.

Not only that, it is the #1 American made Car.
That's not including SUVs.

With so many model 3s being sold it will be an absolute bargain on the secondary market. I'll be picking up a low mileage used one for less than $20k in a couple years. After tax incentives the $35k version will be pretty cheap new but even cheaper used.
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      10-09-2018, 09:09 AM   #13
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Quote:
Originally Posted by bimmer456 View Post
That's not including SUVs.
Neither is the Tesla Model 3 figure.
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      10-09-2018, 12:22 PM   #14
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Quote:
Originally Posted by bimmer456 View Post
That's not including SUVs.

With so many model 3s being sold it will be an absolute bargain on the secondary market. I'll be picking up a low mileage used one for less than $20k in a couple years. After tax incentives the $35k version will be pretty cheap new but even cheaper used.
Reread what I originally posted and put in BOLD in response to your original post on Tesla v BMW 3 Series.

16k BMW Cars vs 24k Tesla 3
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      10-09-2018, 03:04 PM   #15
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I'm shocked to see these model 3 sales numbers. I wonder for how long these higher sales will sustain.
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      10-09-2018, 05:33 PM   #16
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why everyone is surprised by Model 3 sales figure?
Don't they have something like 400k in reservation?
Which means, they will sell as many as they produce, until they finally deliver all of those reservations.

Real question should be if they are finally making money and if they can keep those sales number after the reservation runs out.

As for the BMW, YOY sales dropped only 1.2% for passenger cars. Which means the Tesla model 3 sales was not affecting the BMW passenger cars yet.
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      10-09-2018, 08:53 PM   #17
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Quote:
Originally Posted by TajoMan View Post
why everyone is surprised by Model 3 sales figure?
Don't they have something like 400k in reservation?
Which means, they will sell as many as they produce, until they finally deliver all of those reservations.

Real question should be if they are finally making money and if they can keep those sales number after the reservation runs out.

As for the BMW, YOY sales dropped only 1.2% for passenger cars. Which means the Tesla model 3 sales was not affecting the BMW passenger cars yet.
Someone falling from 50th floor isnt affected by the fall while passing 12th floor yet either.
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      10-10-2018, 11:45 AM   #18
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Quote:
Originally Posted by IK6SPEED View Post
Tesla Model 3 sold more passenger cars in USA than ALL BMW Passenger Cars combined. Actually 50% more.

Just as it did the month before.

Not only that, it is the #1 American made Car.
And that is important because...?

Tesla sold a bunch of cars and BMW's sales increased YoY. Whats the connection?
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      10-10-2018, 11:56 AM   #19
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Quote:
Originally Posted by Carnook View Post
Quote:
Originally Posted by IK6SPEED View Post
Tesla Model 3 sold more passenger cars in USA than ALL BMW Passenger Cars combined. Actually 50% more.

Just as it did the month before.

Not only that, it is the #1 American made Car.
And that is important because...?

Tesla sold a bunch of cars and BMW's sales increased YoY. Whats the connection?
BMW isn't going out of business because of Tesla. A Tesla isn't a BMW and vice versa. When the all electric 3 series gets released it will have more amenities than the spartan model 3 with a glass roof and no sunshade or Apple car play.
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      10-10-2018, 12:21 PM   #20
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Quote:
Originally Posted by Carnook View Post
And that is important because...?

Tesla sold a bunch of cars and BMW's sales increased YoY. Whats the connection?
There has been a lot of media buzz about Tesla conquest sales from former BMW owners.

BMW's US sales are up in 2018 coming off a ~10% drop in 2016 and another 2.5% drop in 2017 - important facts to keep in perspective. It remains to be seen whether they will ever recover.

While the idea that Tesla can single-handedly oust BMW and the other leading luxury makes in the US is probably not realistic, it is clear that they do pose some threat. BMW, like most every other automaker, is investing heavily in electric and electrified vehicles that they plan bring to market in the next 7 to 8 years. A lot can happen in that time. We are at a pivotal point in the history of the automobile, and BMW seems to find itself in the spotlight.
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      10-10-2018, 12:38 PM   #21
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Quote:
Originally Posted by Carnook View Post
Quote:
Originally Posted by IK6SPEED View Post
Tesla Model 3 sold more passenger cars in USA than ALL BMW Passenger Cars combined. Actually 50% more.

Just as it did the month before.

Not only that, it is the #1 American made Car.
And that is important because...?

Tesla sold a bunch of cars and BMW's sales increased YoY. Whats the connection?
Ask @Bimmer456 who first brought up the Tesla connection in the 4th post in the thread.

And to be clear, while BMW Sales may be up YoY, BMW Passenger Car Sales continue to fall.

The BMW increases have been due to SUV sales.
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      10-10-2018, 02:01 PM   #22
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Quote:
Originally Posted by IK6SPEED View Post
And to be clear, while BMW Sales may be up YoY, BMW Passenger Car Sales continue to fall.

The BMW increases have been due to SUV sales.
Yes and...? SUV sales generate higher revenues and margins so thats all good news for BMW.
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