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      11-09-2018, 02:35 PM   #1
Jason
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Further Proof BMW M CSL Models Are Coming

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Further Proof That BMW M CSL Models Are Coming
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Over a year ago, former BMW M CEO Frank Van Meel shared that CSL models were coming to the BMW M lineup. Van Meel has since moved on to become the head of BMW's Total Vehicle development department, but BMW's M CSL model plans remain in place.

Seen below is a slide from a recent BMW M training presentation. The graphic shows the hierarchy of upcoming BMW models -- with M CSL models sitting at the very top. It's labeled as "Born for the racetrack" meaning CSL models will not concern themselves with the everyday suitability nature that the CS models feature, but can instead be completely track focused.

There's no indication in the presentation of which M models we should expect CSL versions of, but we've already reported that an M2 CSL is coming, and we would also expect that there will be M3 CSL and M4 CSL models at some point in the future at the very least.

Also see:
Is It You BMW M2 CS / CSL?
Origins of the BMW CS and CSL Models

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      11-09-2018, 02:57 PM   #2
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      11-09-2018, 02:59 PM   #3
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Please no X5 M CSL.
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      11-09-2018, 02:59 PM   #4
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Yes please, it's about time.
I actually would love to own this one
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      11-09-2018, 03:00 PM   #5
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Where does the GTS fit in? (E.g. M4 GTS)
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      11-09-2018, 03:01 PM   #6
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why have an M and an M competition if the target and the price is more or less the same?
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      11-09-2018, 03:03 PM   #7
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Quote:
Originally Posted by prompt View Post
why have an M and an M competition if the target and the price is more or less the same?
They are filling up all the market gaps...
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      11-09-2018, 03:04 PM   #8
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Quote:
Originally Posted by Neptune7 View Post
Where does the GTS fit in? (E.g. M4 GTS)
The GTS nameplate will be retired.

Quote:
Originally Posted by prompt View Post
why have an M and an M competition if the target and the price is more or less the same?
The prices are thousands of dollars apart - so are they really "more or less the same"? It's just like any other vehicle - there are multiple trim levels that increase in price as more/better content is added.
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      11-09-2018, 03:04 PM   #9
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Quote:
Originally Posted by prompt View Post
why have an M and an M competition if the target and the price is more or less the same?
"Enhanced Performance"
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      11-09-2018, 03:05 PM   #10
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Quote:
Originally Posted by prompt View Post
why have an M and an M competition if the target and the price is more or less the same?
Same reason Nespresso have 4 tiers of practically the same espresso machine - it drives more sales to the middle tiers. It's a marketing/business strategy that has worked for many companies throughout the years. X amount of people want the base and are happy, Y would pay a bit more for the perception of much different and "better", and Z would pay for the most exclusive version. Which would be the best seller? Y - the middle tier.
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      11-09-2018, 03:05 PM   #11
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M4 GTS owners be like
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      11-09-2018, 03:07 PM   #12
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Jesus, could they slice the cheese any thinner? They have some Porsche product planners working there? Damn. m Sport, M Performance, Full M, M Comp, M CS and M CSL

WTF is the point?

Just need M sport, Full M, and CSL IMO.
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      11-09-2018, 03:09 PM   #13
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Quote:
Originally Posted by Costello1991 View Post
They are filling up all the market gaps...
in my opinion is not a market gap

Is bmw marketing strategy,and is coming from the same marketing department that messed up the names m3/m4...
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      11-09-2018, 03:10 PM   #14
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in 20 years the CSL will be the cheap ass model and the high end will have at least 4 more letters.
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      11-09-2018, 03:12 PM   #15
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I Went to this training as well. Yes more CSL models are coming.
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      11-09-2018, 03:14 PM   #16
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Quote:
Originally Posted by Neptune7 View Post
Where does the GTS fit in? (E.g. M4 GTS)
Failed product lol
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      11-09-2018, 03:14 PM   #17
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Quote:
Originally Posted by Needsdecaf View Post
Jesus, could they slice the cheese any thinner? They have some Porsche product planners working there? Damn. m Sport, M Performance, Full M, M Comp, M CS and M CSL

WTF is the point?

Just need M sport, Full M, and CSL IMO.
I agree with you
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      11-09-2018, 03:14 PM   #18
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Quote:
Originally Posted by Needsdecaf View Post
Jesus, could they slice the cheese any thinner? They have some Porsche product planners working there? Damn. m Sport, M Performance, Full M, M Comp, M CS and M CSL

WTF is the point?

Just need M sport, Full M, and CSL IMO.
They should add "fiendish leasing residuals" to the marketing banner for the M Comp model.
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      11-09-2018, 03:15 PM   #19
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Quote:
Originally Posted by Neptune7 View Post
Where does the GTS fit in? (E.g. M4 GTS)
It doesn't. It flopped so to speak.
Maybe now finally it's
back to roots and finally
'maybe' make a purists car with
roots we can all assoc with.
I kinda hope it has a c pillar roundel too.

#CSLROOTS
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      11-09-2018, 03:16 PM   #20
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Quote:
Originally Posted by pheerIx View Post
Quote:
Originally Posted by prompt View Post
why have an M and an M competition if the target and the price is more or less the same?
"Enhanced Performance"
I call this customer squeezed wallet
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      11-09-2018, 03:16 PM   #21
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What annoys me is the fact that the best models are released at the very end of the product’s lifecycle. Just release all lines at the same time and refresh them mid-cycle, like every other manufacturer...
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      11-09-2018, 03:16 PM   #22
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Quote:
Originally Posted by Neptune7 View Post
They should add "fiendish leasing residuals" to the marketing banner for the M Comp model.
Like 51%
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