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      05-15-2013, 02:51 PM   #1

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Arrow We Tour the BMW M Studio at M HQ and Get Up Close to Some F80 M3 Sedans (info)

///M Studio in Munich

It was one of those last minute things... I was traveling to Munich for our Welt 4.0 car show last weekend (held at the BMW Welt grounds) when I got an invite from Gennaro, VP of ///M Flight, to see if I was interested in joining him on a tour of the ///M Studio. Of course I wanted to go! Who wouldn't!!

This was a sort of unofficial tour of the M Studio, since it was on a Saturday and our guide was just coming back from a business trip from out of town to accommodate us. The guys from BMW M Headquarters were very nice to let us inside and show us some very special cars.

All the cars on display were production cars, except for the M3 GTS. I believe it to be a pre-production model since it did not have any limited edition number on the passenger side dashboard. The front brakes also looked pretty interesting. Unfortunately, I forgot to take a picture of the brakes.

We got a small taste of what BMW Individual can do. It's more than just special color paints. They can make you anything your enthusiast heart desires. We were shown photos of a car's interior belonging to a customer who owned a salmon fish farm. Instead of wood or alloy trim he wanted HIS fish skins to be used. They did. They also showed us photos of an e60 M5 that had a special brown wood interior. The customer owns a company that produces special wood for musical instruments. He wanted HIS wood to be used in the car's accents. The exterior color was a bronze/gold color to the client's wishes. They told us that build took over 14 months from start to end.

We were shown the special leathers that BMW Individual uses. They explained how the "hides" come from Happy Algau cows in Southern Germany! And that the hides are specially selected. They use different skin grain for high wear areas on the car seats. And that BMW does not remove the natural cow skin grain, like some of the "other" German car companies do.


Then we got on a side topic about the last M project, the 1M Coupe. We learned some interesting things. The VO (valencia orange) color was a future color in the BMW pipeline. Dr Kay Segler liked it so much he insisted they make the 1M is that color. Then they knew they would have to offer a white and black color - bc every car looks good in those colors. He told us how they really wanted to offer different color stitching accents for each color - but they were tight on a budget plus they were really running out of time. So only one interior color was approved. Same went for some of the other "things" M wanted to do to the car. Like functional vents in the front fenders(the crease), they wanted to produce a carbon fiber roof, but they were running out of time. So in the end their hands were tied by time and budget. They told us how well the 1M sold given limited coior choice and being that the car was only offered in a manual transmision. The car sold far better than BMW ever thought it would. This confirms that there will be an M2 in time.

F80 M3 / F82 M4

Then we started to ask some interesting questions about future BMW M models. Our guide did say that he has seen the new M3/M4 (F80) up close and personal. AND that is WILL be lighter than the current (e9x) model. How much lighter he? He wouldn't say. But, it will be significantly lighter. He told us how the "heavy parts" of the car's construction will use new light weight technology. I took that to mean carbon fiber and lightweight metals. He was really tight lipped on specifics - but we had to ask the things that is on every BIMMERPOST member's mind.

We also talked about the number of turbos the next M3 and M4 would feature. Again, no comment. He did confirm it will be turbocharged. He then said normally people ask about a V6 vs a straight six. Again, he would neither confirm nor deny.

As we made our way outside the M Studio, we passed some parked test mules. I had the chance to examine three or four F80 M3 sedans up close. The front and rear fenders are really flared out - much more than in spy photos. I'd say the F80 M3 must be (at least!) four inches wider in the rear track from a regular F30. Even with all the camo on those mules... the next M3 looks downright mean! Sorry, we weren't allowed to take photos outside of the M Studio.

Parked a few cars over was a fleet of new X5 test mules. That car looks much larger to my eyes. Not my cup of tea... but the X5 program is shaping up quite nicely.

M3/M4 Renders and Spy Photos

As we walked back inside the main building, our guides said something our member will get a kick out of. Gennaro asked if they follow any of the internet news and rumors. They said that they find that BIMMERPOST has the best info and car renders! No kidding. Our guides told us that BIMMERPOST's render artists have a good eye, often seeing and uncovering many small details that the camouflage is supposed to cover up and hide. Case in point was last year's M4 coupe render (parked outside of the Nurburgring M Test Center garage)... and how that air vent was reveled in the renders. They were impressed our artists perceived and incorporated them into the renders.

This is the render I am referring to (click for full set).

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I also asked if they saw the first photo of the Silverstone M4 taken at the traffic light just down the street from M HQ. They said yes and wondered how these guys find BMW's test cars to film and photograph. I confessed that was my own picture of that M4. BMW's M guys did not believe at first, until they realized I was serious and had photographed the Silverstone M4 mule two weeks prior. They were speechless I hope I get invited back for a third visit!

For anyone living in Germany with an M car and who wants more info on ///M Flight you can contact them at: or send Gennaro Genro757 a PM thru the M3 forum here.

Now onto my photos...


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Lights out... tour over.
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      05-16-2013, 01:18 PM   #2

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Sweet thanks for sharing. I loved my brief tour there as well!

No pics of the F80 test mules?
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      05-16-2013, 01:22 PM   #3

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Nice writeup!
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      05-16-2013, 01:33 PM   #4
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Great write up! And great pics! Thanks for sharing.
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      05-16-2013, 01:42 PM   #5
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That Rubinshwartz M6 GC is insane!
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      05-16-2013, 01:46 PM   #6

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Great thread. Thanks.
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      05-16-2013, 01:47 PM   #7
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That M6 looks incredible in RubinBlack!
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      05-16-2013, 01:52 PM   #8

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Originally Posted by Leo88 View Post
That Rubinshwartz M6 GC is insane!
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      05-16-2013, 01:53 PM   #9
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No pictures of the Orange, White or Black 1M from a few years ago? Not that I'm complaining, the rest of the pics are incredible. I love the M6 Grand Coupe Merlot Broham.
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      05-16-2013, 01:56 PM   #10

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confused with title. I saw F80 M3 in title...scrolled down looking for the F80 M3...but no F80 M3. You owe me a F80 M3!
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      05-16-2013, 02:13 PM   #11
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Dackelone....thanks for the great write up..always a pleasure to invite you to our events! For those that were looking for the F8X M3/M4 pics, we were not allowed to take pictures outside of the M Studio...
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      05-16-2013, 02:22 PM   #12

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I guess it's time to start saving for that trip BMW individual in ten years hahaha. Nice writeup though its great to see the designers and engineers working so hands on with the customer to make a true ultimate driving machine for that person.
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      05-16-2013, 02:31 PM   #13
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Originally Posted by mdosu View Post
confused with title. I saw F80 M3 in title...scrolled down looking for the F80 M3...but no F80 M3. You owe me a F80 M3!
it's a ploy to get the site more traffic that's all
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      05-16-2013, 02:41 PM   #14
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Thanks for the report. This "significant weight reduction" would be a great step forwards.
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      05-16-2013, 02:46 PM   #15

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awesome thank you as always for posting such great photos!!

Need a quote or assistance from David? GO HERE--> or 202-262-2900
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      05-16-2013, 02:54 PM   #16
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Nice write up on some interesting tidbits. The process by which BMW makes product decisions is always interesting to learn. Thanks for sharing the photos too.
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      05-16-2013, 02:54 PM   #17

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Great work!!! Thanks for posting this!!!!
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      05-16-2013, 02:56 PM   #18

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Great write up and photos. Nice to hear about the renders and how close they may be to the production models.
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      05-16-2013, 03:21 PM   #19
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Originally Posted by Genro757 View Post
Dackelone....thanks for the great write up..always a pleasure to invite you to our events! For those that were looking for the F8X M3/M4 pics, we were not allowed to take pictures outside of the M Studio...
Gennaro, I wasn't supposed to touch stuff at the Regensburg plant either...
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      05-16-2013, 03:29 PM   #20

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so where's the F80 mule pics?
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      05-16-2013, 03:31 PM   #21
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Thanks Dack
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      05-16-2013, 03:35 PM   #22

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Originally Posted by wilstave
so where's the F80 mule pics?
Do people bother reading? Says right there in the write up that he couldn't take photos. Even if he could it would just look like the other spy pics we've seen. See the homepage for plenty of those. Someone also just posted M4 pics -

The interesting parts here are in the conversation about the m3/m4 and the individual cars.

Thanks for sharing Dackel.
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